Welcome to Fortaleza, where passion for fitness meets the vibrant flavors of Latin culture!
Welcome to Fortaleza, where passion for fitness meets the vibrant flavors of Latin culture!
Our Story
At Fortaleza, we believe that enjoying delicious treats shouldn’t mean sacrificing your fitness goals. Our journey began with a simple idea: to provide a guilt-free indulgence that celebrates the flavors of Latin America while supporting your active lifestyle. Inspired by the vibrant colors, bold spices, and rich traditions of Latin cuisine, our team of passionate food enthusiasts set out to craft a range of decadent treats that are as nutritious as they are delicious.
Our Story
At Fortaleza, we believe that enjoying delicious treats shouldn’t mean sacrificing your fitness goals. Our journey began with a simple idea: to provide a guilt-free indulgence that celebrates the flavors of Latin America while supporting your active lifestyle. Inspired by the vibrant colors, bold spices, and rich traditions of Latin cuisine, our team of passionate food enthusiasts set out to craft a range of decadent treats that are as nutritious as they are delicious.
Our mission is to promote health and wellness in our community by offering high-quality, protein-infused ice cream and frozen desserts that deliver on both taste and nutrition. We’re dedicated to supporting local farmers and suppliers, minimizing our environmental footprint, and providing a flavorful alternative for fitness enthusiasts of all backgrounds.
Our Mission
Our Mission
Our mission is to promote health and wellness in our community by offering high-quality, protein-infused ice cream and frozen desserts that deliver on both taste and nutrition. We’re dedicated to supporting local farmers and suppliers, minimizing our environmental footprint, and providing a flavorful alternative for fitness enthusiasts of all backgrounds.
Our Values
- Quality: We source only the finest ingredients to ensure that every scoop of our ice cream is a taste sensation.
- Authenticity: We honor the rich culinary traditions of Latin America in every flavor we create.
- Health and Wellness: We believe that food should nourish the body as well as the soul, which is why we prioritize nutrition and fitness in everything we do.
- Community: We’re more than just an ice cream company – we’re a community of like-minded individuals who share a passion for fitness, flavor, and fun.
Our Values
- Quality: We source only the finest ingredients to ensure that every scoop of our ice cream is a taste sensation.
- Authenticity: We honor the rich culinary traditions of Latin America in every flavor we create.
- Health and Wellness: We believe that food should nourish the body as well as the soul, which is why we prioritize nutrition and fitness in everything we do.
- Community: We’re more than just an ice cream company – we’re a community of like-minded individuals who share a passion for fitness, flavor, and fun.
Meet Our Team
CEO
Joshua Felipe, our CEO, is ambitious and eager to learn. Though not an expert in everything, he gives his all. Competitive since childhood, he works hard to make our team and company the best they can be.
CMO
Efren is the CMO, the creative mind shaping the company’s brand. He makes exciting marketing campaigns that attract more customers. Efren’s clever ideas and understanding of the market help the company stay ahead, making strong bonds with customers.
CTO
Edwin is the CTO, the tech expert leading the company’s progress. He’s great at spotting new trends and solving problems. Edwin guides the development of top-notch solutions, keeping the company ahead.
CFO
Benicio, the CFO, is the financial wizard of the company. He’s skilled at managing money and making wise financial choices. His careful planning keeps the company strong. Friendly and trustworthy, he’s adept at budgeting, resource management, ensuring the company’s financial stability.
COO
Jacqueline, our COO, brings a passion for health. She ensures operational excellence, innovation, and quality in every product. Under her leadership, we deliver high-quality, protein-infused ice cream that exceeds customer expectations.
Meet Our Team
CEO
Joshua Felipe, our CEO, is ambitious and eager to learn. Though not an expert in everything, he gives his all. Competitive since childhood, he works hard to make our team and company the best they can be.
CMO
Efren is the CMO, the creative mind shaping the company’s brand. He makes exciting marketing campaigns that attract more customers. Efren’s clever ideas and understanding of the market help the company stay ahead, making strong bonds with customers.
CTO
Edwin is the CTO, the tech expert leading the company’s progress. He’s great at spotting new trends and solving problems. Edwin guides the development of top-notch solutions, keeping the company ahead.
CFO
Benicio, the CFO, is the financial wizard of the company. He’s skilled at managing money and making wise financial choices. His careful planning keeps the company strong. Friendly and trustworthy, he’s adept at budgeting, resource management, ensuring the company’s financial stability.
COO
Jacqueline, our COO, brings a passion for health. She ensures operational excellence, innovation, and quality in every product. Under her leadership, we deliver high-quality, protein-infused ice cream that exceeds customer expectations.